The Client
Nova Flex LED
Nova Flex LED is a specification-grade linear and neon architectural lighting manufacturer based in St. Cloud, Minnesota. Founded in 2009, the company has experienced exponential growth alongside its innovations in product development and industry-leading customer service.
The Task
An Expanded Ecosystem
Nova Flex LED sought to elevate its brand presence to be completed in time for the lighting industry's leading event, LEDucation. The logo would not change, but the company desired to expand the brand ecosystem to allow for a higher-end presentation of its trusted products and customer service. The brand would then serve as a launchpad for the company to make a major statement at the trade show and beyond.
The Campaign
The New Brand Platform
AMBI chose to make some fundamental refinements to the existing logo and mark for the company, allowing for a cleaner, more concise presentation of the brand globally. We then selected a striking color palette, sophisticated typefaces, and inspiring imagery. In addition, Nova Flex LED engaged with AMBI as part of the effort to reimagine their 3D environmental render style. Finally, AMBI partnered with Nova Flex LED to bring the brand to life in the company's LEDucation trade show booth, new website, and collateral system—all in time for the show.
The Results
A Flex-Forward, Future-Ready Brand
The Nova Flex LED brand evolution came with opportunities to bring in vibrant colors and whimsical elements as a nod to the lighting outcomes the company provides. In addition, a bolder color palette with rich foundational hues helped project a stronger, more authoritative image. As one of the most popular and remarkable booths at LEDucation, the company claimed significant new growth opportunities in the country's leading lighting specification market.
