The Client
NYControlled
NYControlled is a controls-focused, one-day show aimed at a broad range of professionals looking to see the latest lighting controls technology and products. They learn about the rapidly changing industry through a series of technical lectures from respected experts and interact with the top manufacturers and minds in the industry. Hosted by IESNYC and DLFNY, the event responds directly to the demand for concrete, practical information without distractions, making education accessible and inspiring for all lighting professionals.
The Task
Building the Brand
W.Bradford took on the challenge of creating a robust and strategic brand and identity for NYControlled, rolling out a logo, color, and typography system. These assets would later inform the tradeshow's website, marketing collateral, signage, and swag—all of which W.Bradford oversaw and executed.
The Campaign
Creating a Lasting Impression
Highlighting leading technology and control systems to industry experts, NYControlled's branding needed to feel smart, modern, and corporate. W.Bradford handled every brand touchpoint with ease, from creating the identity system to designing a robust website, marketing collateral, and even branded exhibitor kits.
The Results
NYCONTROLLED — NEW YORK'S LEADING CONTROLS EVENT
NYControlled launched its first tradeshow in November 2023, which was wildly successful, thanks to the effort and marketing expertise of the W.Bradford team in the architectural lighting and built environment industries.
