NYControlled Branding and Trade Show Support

NYControlled Trade Show

NYControlled enlisted AMBI's branding expertise to create the identity of New York City's premiere controls-focused built environment trade show.

The Client


NYControlled is a controls-focused, one-day show aimed at a broad range of professionals looking to see the latest lighting controls technology and products. They learn about the rapidly changing industry through a series of technical lectures from respected experts and interact with the top manufacturers and minds in the industry. Hosted by IESNYC and DLFNY, the event responds directly to the demand for concrete, practical information without distractions, making education accessible and inspiring for all lighting professionals.

NYControlled Social

The Task

Building the Brand

AMBI took on the challenge of creating a robust and strategic brand and identity for NYControlled, rolling out a logo, color, and typography system. These assets would later inform the tradeshow's website, marketing collateral, signage, and swag—all of which AMBI oversaw and executed.

The Campaign

Creating a Lasting Impression

Highlighting leading technology and control systems to industry experts, NYControlled's branding needed to feel smart, modern, and corporate. AMBI handled every brand touchpoint with ease, from creating the identity system to designing a robust website, marketing collateral, and even branded exhibitor kits.

NYControlled Website

The Results


NYControlled launched its first tradeshow in November 2023, which was wildly successful, thanks to the effort and marketing expertise of the AMBI team in the architectural lighting and built environment industries. 

NYControlled Cover